Artificial intelligence and small business

Artificial intelligence and small business

Artificial intelligence and small business 

Big Data and AI in Small Business

Let's talk about why big data and AI are so important to even the smallest companies One of my favorite examples of small businesses using AI and big data is a butcher shop This is a London butcher shop run by the person who founded it 50 years ago a stranger and his son called him Pendleton and I said why in The beginning the father was very skeptical saying oh great history and Amnesty International has nothing to do with us, we have some real value challenges we face on their high street, the supermarket has moved recently because the library has closed and they know they are selling real competition and they were struggling to find their place, in reality, saying hey how we compete with the supermarket do you compete on price and we were not quite sure or to compete for something different

 And after that they weren't quite sure how many people were wandering around in a store because I was actually saying when you move the supermarket you might get more attention and potentially more caring omers so if you get the message right, you can increase your business, so it was There are some big questions that they wanted to have an answer to that so we thought about how to start this process how do we start collecting data and what we are very often big data is forgotten, we now have massive amounts of data around us, so if the data that floats around us is one example of That is, we all are Cell phones for properly and that these mobile phones emit signals because they are constantly looking for Wi-Fi connections and Bluetooth can get these signals

 So when they wanted to understand the group, how many people walk next to their store, we install a small device that costs $ 100 or even collects and calculates the number of cell phones that have gone past because we all basically carry them a very accurate understanding of getting caught once they have this you can hear To them listen to the experience of new marketing messages and we can see a real-time impact on this until one day and they put a signal saying that we are competing today supermarket and we defeat them on all prices on beef and then they can see is this happening but what is the impact on this on sales Another day CNN Put a message in it: This pregnancy recipe that has been passed on through generations and collects your recipe card and all the ingredients, and once again they can test this sudden surprise, what really is the work that these attractive messages were like where they actually said where they build relationships This customer with saying this is something we have been doing for years

 It all comes from a local source lamb and he talks to us about the recipe for me, and this is a great example because, for something that costs very little, they get a real insight so they are very excited about this and at the present time, they use big data and AI for many different things They use, they now have cameras that monitor the number of people shopping for what they're seeing they've started to use some weather information and pull it out too because a lot of governments now have an open data policy so you don't have to pay a lot of money to access some of that data and then pull our data out M Met books that give them weather forecasts and they know when to make sausages because the weather is going to be better or the predictions are that good person will come to prepare for the barbecue season and all this makes a real difference so sometimes I get small companies that come to me

 Well, all this AI big data is for big companies with huge budgets with the butcher story that I think tells all of us that it's not true even if the smallest budget holders can now meet their real business challenges using the very free data collection available with the services I can subscribe to, As this data can be stored and analyzed to make a real business make a real difference to your business